Cookie Policy

1. Introduction

This Cookie Policy (the “Policy”) explains how Customer Direct Group and its affiliated entities (the “Company,” “we,” “us,” or “our”) use cookies and similar tracking technologies in connection with your access to and use of the website customerdirectgroup.com (the “Website”) and any related services, platform functionalities, and technologies (collectively, the “Services”).

This Policy should be read together with our Privacy Policy, which provides additional information regarding how data is processed.

The Website uses a consent management platform (Cookiebot by Usercentrics) to manage user preferences and ensure compliance with applicable data protection and ePrivacy laws. Upon your first visit to the Website, you are presented with a cookie banner that allows you to accept or manage your cookie preferences.

2. What Are Cookies and Similar Technologies

Cookies are small text files placed on your device when you visit a website. They enable the Website to recognize your device, store preferences, and support functionality such as navigation, session management, and analytics.

In addition to cookies, the Company may use similar technologies such as pixels, tags, and local storage, which collect information about user interactions with the Website and Services.

These technologies may collect data such as IP address, browser type, device information, pages visited, timestamps, and interaction behavior. While such data may not directly identify an individual, it may be considered personal data under applicable laws.

3. Role of the Company

The Company uses cookies both for its own operational purposes and, where applicable, as a data processor acting on behalf of its Clients in connection with performance marketing activities.

Where cookies are used for core Website functionality and analytics, the Company determines their use for its own legitimate interests.

Where cookies are used for tracking, attribution, or marketing activities related to Clients’ campaigns, the Company may act as a data processor and implement such technologies based on the instructions of Clients acting as data controllers.

Clients remain responsible for ensuring that any use of cookies in connection with their campaigns complies with applicable laws, including obtaining valid user consent where required.

4. Categories of Cookies Used

The Website uses the following categories of cookies, which are presented to users through the cookie consent banner:

Necessary Cookies

Necessary cookies are essential for the operation of the Website and cannot be disabled through the consent banner. These cookies enable core functionalities such as page navigation, secure access, session management, and system integrity.

These cookies do not store personally identifiable information and are required for the Website to function properly.

Preference Cookies

Preference cookies allow the Website to remember choices you make, such as language preferences or regional settings, and to provide enhanced and more personalized functionality.

These cookies may be set by the Company or by third-party providers whose services are integrated into the Website.

Statistics Cookies

Statistics cookies help the Company understand how users interact with the Website by collecting and reporting information in an aggregated and anonymized manner. This includes data such as pages visited, time spent on the Website, and navigation behavior.

These cookies are used to improve the performance, usability, and content of the Website.

Marketing Cookies

Marketing cookies are used to track user activity across websites and to support advertising, campaign measurement, and performance marketing activities.

These cookies may be set by the Company or by third-party partners, including advertisers and analytics providers, and may be used to attribute conversions, measure campaign effectiveness, and deliver relevant advertising.

Marketing cookies may involve cross-site tracking and may be used in connection with the Company’s role as a performance marketing platform.

5. Legal Basis for Cookie Usage

The use of cookies is based on different legal grounds depending on their category.

Necessary cookies are used on the basis of legitimate interest, as they are essential for the operation of the Website.

All other cookies, including preference, statistics, and marketing cookies, are used only with your consent, as obtained through the cookie consent banner.

You have the ability to accept all cookies, reject non-essential cookies, or customize your preferences through the banner presented upon your first visit.

You may also withdraw or modify your consent at any time by accessing the cookie settings available on the Website.

Where cookies are used in connection with Clients’ activities, such Clients are responsible for ensuring that appropriate legal bases, including user consent, are established.

6. Third-Party Cookies

The Website may allow third-party service providers to place cookies on your device. These may include analytics providers, advertising partners, and Clients participating in performance marketing activities.

Such third parties may collect information about your interactions with the Website and, in some cases, across other websites.

The Company does not control the use of cookies by third parties and is not responsible for their data processing practices. Users are encouraged to review the policies of such third parties.

7. Managing Your Cookie Preferences

You can manage your cookie preferences at any time using the consent management tool available on the Website. This tool allows you to accept or reject specific categories of cookies.

In addition, most web browsers allow you to control cookies through browser settings, including blocking or deleting cookies.

Please note that disabling certain categories of cookies may affect the functionality and performance of the Website.

8. Data Retention Related to Cookies

Cookies may be stored on your device for different durations depending on their type and purpose. Some cookies are session-based and expire when you close your browser, while others remain for a defined period.

The retention period is determined based on the purpose of the cookie and may also be defined by third-party providers.

Where cookies are used in connection with Client activities, retention periods may be determined based on Client instructions.

9. Changes to This Cookie Policy

The Company reserves the right to update, amend, or otherwise modify this Cookie Policy at any time in order to reflect changes in legal requirements, regulatory guidance, industry practices, or the Company’s operational and technological environment.

Any such updates shall become effective upon posting the revised version of this Cookie Policy on the Website.

Users are encouraged to review this Cookie Policy periodically to remain informed about how cookies and similar technologies are used in connection with the Services.

Continued use of the Website following the publication of any changes shall constitute acknowledgment and acceptance of the updated Cookie Policy.

10. Contact Information

If you have any questions, concerns, or requests regarding this Cookie Policy or the use of cookies and similar technologies in connection with the Website and Services, you may contact the Company using the contact details below:

CDI Marketing Group B.V.

Address: Keizersgracht 229 C, Amsterdam, 1016 DV, Netherlands

Privacy Contact Email: dpo@clickdealer.com

Where inquiries relate to cookies or tracking technologies implemented in connection with third-party services or Clients’ activities, the Company may, where appropriate, direct you to the relevant third party or data controller responsible for such processing.

The Company will make reasonable efforts to respond to legitimate inquiries within a reasonable timeframe; however, the Company’s ability to address certain requests may be limited where it acts solely as a data processor and does not control the underlying data or tracking technologies.